Freedom is a good thing, isn’t it? Not always, argues Slovenian philosopher Renata Salecl. The liberty to choose from an unlimited number of career options or coffee brands ultimately becomes a burden. Our modern capitalist society is ruled by a “tyranny of choice.” Today we believe we should be able to choose everything: the way we live, the way we look, even when it comes to the coffee we buy, we constantly need to weigh our decision. That is extremely unhealthy. Because we constantly feel stressed, overwhelmed and guilty. Because, according to this ideology, it’s our own fault if we’re unhappy. It means we made a bad decision. We constantly feel that there’s something even better hiding behind the next corner. So we are never truly content and are reluctant to settle on anything.
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